Yatharth Sharma
Performance Video Ads for Meta & TikTok
I'm Yatharth Sharma, a Performance AI Video Editor. I edit direct-response video ads for media buyers and brands who test creative every week: new hooks, new angles and fresh variations of the ads that already work, delivered in batches you can launch straight away.
- Top Rated PlusTop 3% of talent on Upwork
- 100%Job Success Score on Upwork
- 5.0 ★Rating from 45 Upwork reviews
- 9+ years200+ brands across 30 industries
What you get
Ads built to be tested, not just watched. Every edit starts from the result you are buying for: a purchase, a sign-up or an install.
Hook variations
Several openings for the same ad, with different first lines, visuals and captions, so you can test which one holds attention.
Iterations of your winners
New versions of your best-performing ads with fresh angles, offers or B-roll before they fatigue.
Your footage, UGC or AI
Ads cut from product footage, creator UGC or screen recordings, with AI scenes and voiceover where footage runs short.
Captions, offer and CTA
Readable on-screen captions, a clear offer and a direct call to action, sized for sound-off viewing.
Video ad samples
Recent AI ads, UGC ads and SaaS promos. Tap a video to play it here.
See all 90 videos, including 29 AI video ads, 20 UGC ads and 14 SaaS videos, in the video editing portfolio. For UGC-style ads made entirely with AI creators, see AI UGC video ads.
How it works
- Share your brief and dataYour product, offer, audience, current ads and which ones are winning or fatiguing.
- Angles and hooksI plan the angles and write hook options for each ad, based on what is already working.
- Edit the batchI edit the ads and their variations from your footage, UGC or AI-generated scenes.
- Review, deliver, repeatYou review, I revise, you launch, and the next batch builds on your results.
Who this is for
Media buyers
Buyers who need a steady supply of new creative to keep Meta and TikTok campaigns from fatiguing.
DTC and e-commerce brands
Brands scaling paid social that need more ad variations than an in-house team can produce.
SaaS and app companies
Teams that need product demos and promo ads in vertical and widescreen formats.
Marketing agencies
Agencies that need a reliable editor for client ad production.
My most recent Upwork contract was as a Performance Video Editor for a fast-growing DTC brand (Sep–Oct 2026), rated 5.0. I work with clients in the United States, United Kingdom, Australia and Canada from Indore, India.
Tools I use
FAQ
What is a performance video ad?
A performance video ad is a direct-response ad made to drive a measurable action, such as a purchase, sign-up or install. It is judged on results like hook rate, click-through rate and cost per acquisition, so it is built to be tested and iterated rather than made once.
Can you edit footage I already have?
Yes. I can cut ads from your product footage, creator UGC, screen recordings or existing ads, and add AI-generated scenes, voiceover or B-roll where the footage runs short.
How do hook variations work?
I keep the body of a winning ad and swap the first seconds: a different opening line, visual, caption or pattern interrupt. You launch the variations side by side and keep the ones with the best hook rate and cost per result.
Which formats do you deliver?
Vertical 9:16 for Instagram and Facebook Reels, TikTok and YouTube Shorts, and 16:9 for YouTube and landing pages. Other aspect ratios are available on request.
How do I get a price and hire you?
Send your brief on Upwork, by email at yatharth114@gmail.com or on WhatsApp, and you will get a quote based on the number of ads and variations you need.
Need fresh ads for your next test?
Tell me what you are running now and how many variations you need.